Dear Dental Professional,

COULD A MOUTHWASH IMPROVE THE WORLD OF ORAL HEALTH?

When chronic gingivitis affects over 90% of the world’s adult population to some degree¹ — it can. Boldly going beyond the reach of brushing and interdental cleaning, LISTERINE^® aims to reduce gingivitis by providing cleaner mouths and healthier gums for every patient, at every site. What inspired such a bold goal? The evidence that patients are eager to partner with dental professionals to improve their oral health and the proof that meeting this goal is achievable with simple LISTERINE^® recommendation. Two new sources of bold information tell the story:

BOLD PATIENT INSIGHTS*.

By surveying over 4000 patients globally, the Study of Bold Oral Health² uncovered that many want to improve their daily oral care routine and are interested in learning how to do so. These bold insights demonstrate their partnership in achieving the shared goal of better oral care:

• 76% of patients are willing to add another step to their oral care routine for a better dental checkup

• 60% of patients won’t start a healthy habit without a professional recommendation

• 86% of patients prefer a product backed by clinical evidence

BOLD CLINICAL ANALYSIS.

A landmark, peer-reviewed analysis has provided the most conclusive evidence to date on the additive benefits of LISTERINE^® to brushing and interdental cleaning. Proof from this analysis of 29 studies involving over 5000 patients found those who added LISTERINE^® to mechanical methods (MM) had:

These results confirm that a world of better health is not only possible, but attainable. And it all starts with your practice.

Let's bring out the bold together.

*Based on self-reported data from a survey of patients in the United States, United Kingdom, Thailand, Brazil, and Japan (N=4134).

References:
1. Coventry J, Griffiths G, Scully C, Tonetti M. Periodontal disease. Brit Med J. 2000;321(7252):36-39. 2. Study of Bold Oral Health Survey, 2015. 3. Araujo M, Charles C, Weinstein R, et al. Meta-analysis of the effect of an essential oil-containing mouthrinse on gingivitis and plaque. J Am Dent Assoc. 2015;146(8):610-622 and/or post hoc analyses of data.

YOUR RECOMMENDATIONS MAKE ALL THE DIFFERENCE.

Advice from dental professionals is the #1 reason patients adopt new oral care habits.

*Based on self-reported data from a survey of patients in Brazil, Japan, Thailand, United Kingdom, and United States (N=4134).